{"id":2185,"date":"2023-06-26T14:04:00","date_gmt":"2023-06-26T12:04:00","guid":{"rendered":"https:\/\/beeward.buzz\/?p=102"},"modified":"2024-09-29T11:34:38","modified_gmt":"2024-09-29T09:34:38","slug":"generacije-na-trzistu-rada","status":"publish","type":"post","link":"https:\/\/beeward.buzz\/hr\/blog\/generaciok-a-munkaeropiacon\/","title":{"rendered":"Generacije na tr\u017ei\u0161tu rada"},"content":{"rendered":"
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<\/div>\n<\/div>\n\n\n\n

Generacija X<\/h2>\n\n\n\n

Generacija X obuhva\u0107a one ro\u0111ene izme\u0111u 1965. i 1980. godine. Njihovi su roditelji bili rani baby boomeri, a oni su roditelji \u201enajnovije\u201d generacije Z. Ro\u0111eni su u svijetu koji je karakteriziran sna\u017enim trendovima prema razvodu i gospodarskoj nesigurnosti. Ova je skupina ve\u0107 svjedo\u010dila brzom razvoju informacijske tehnologije i ne protivi se ra\u010dunalima, ali i dalje preferira pisanje rukom i telefonske pozive umjesto tipkanja i slanja e-poruka.<\/p>\n\n\n\n

Prvenstveno su obilje\u017eeni individualizmom i skepticizmom. Izuzetno su snala\u017eljivi i brzo se prilago\u0111avaju promjenama. U svom radu cilj im je izgraditi karijeru. O\u010dekuju da im rad bude ugodan; vole raditi s najnovijom tehnologijom i nastoje posti\u0107i dobru ravnote\u017eu izme\u0111u poslovnog i privatnog \u017eivota. <\/p>\n\n\n\n

\n

Iznad svega, vjeruju sami sebi; skepti\u010dni su prema vezama i ne vjeruju institucijama, od braka pa sve do vlastitih poslodavaca. Zapravo, upravo zbog tih osobina mnogi su \u010dlanovi ove generacije postali poduzetnici.<\/p>\n<\/blockquote>\n\n\n\n

Generacija Y<\/h2>\n\n\n\n

Ova generacija obuhva\u0107a one ro\u0111ene izme\u0111u 1981. i 1994. godine (ili, prema nekim definicijama, 2000.). Njihovi roditelji su kasni baby boomeri, od kojih su naslijedili odre\u0111enu razinu optimizma. Karakterizira ih prakti\u010dan pogled na svijet i \u201etehnolo\u0161ka pomama\u201d, budu\u0107i da su bili izlo\u017eeni ra\u010dunalima i mobilnim telefonima jo\u0161 dok su bili u \u0161koli. Ro\u0111eni su u svijetu obilje\u017eenom me\u0111uregionalnim i me\u0111ukomunim sukobima.<\/p>\n\n\n\n

Ne planiraju dugoro\u010dno; \u017eive za trenutak, uvijek se trude u\u017eivati i nastoje prona\u0107i ravnote\u017eu pri planiranju svog na\u010dina \u017eivota. Ne vole da im se govori \u0161to trebaju raditi; puno vi\u0161e cijene suradnju i osna\u017eivanje na radnom mjestu. Vole osje\u0107ati da su vlastiti \u0161efovi. \u0160to se ti\u010de njihovog pona\u0161anja na radnom mjestu, pripadnici generacije Y su samouvjereni i orijentirani na uspjeh. Uspjeh, novac i karijera njihovi su glavni prioriteti jer su od malih nogu nau\u010dili da su u potro\u0161a\u010dkom dru\u0161tvu to jedine stvari koje ih mogu unaprijediti. Slijedom toga, oni nisu poslu\u0161na radna snaga, ve\u0107 samostalni pojedinci za koje je posao samo jedan od mnogih koje mogu promijeniti u bilo kojem trenutku.<\/p>\n\n\n\n

\n

\u010clanovi generacije Y su realni, samouvjereni i pragmati\u010dno pristupaju problemima. Odrastav\u0161i usred promjena, spremno ih prihva\u0107aju. Me\u0111utim, ne mogu se smatrati pasivnima; naprotiv, oni su ti koji sami pokre\u0107u promjene. Kao potomci optimisti\u010dne generacije baby boomera, osje\u0107aju se osna\u017eeni da poduzmu pozitivne korake kada stvari krenu po zlu.<\/p>\n<\/blockquote>\n\n\n\n

Generacija Z<\/h2>\n\n\n\n

\u010clanovi generacije Z su dana\u0161nji tinejd\u017eeri, dok stariji pripadnici ove generacije u ovom trenutku ulaze na tr\u017ei\u0161te rada. Ova se generacija \u010desto naziva \u201edigitalnim domorocima\u201d, jer su im informati\u010dki ure\u0111aji poput ra\u010dunala i mobilnih telefona dio svakodnevnog \u017eivota od ranog djetinjstva, a kori\u0161tenje interneta im je prirodno.<\/p>\n\n\n\n

Generacija Z obra\u0111uje informacije brzinom koja je nezamisliva drugim dobnim skupinama. Od vrlo rane dobi izlo\u017eeni su \u0161irokom spektru utjecaja putem interneta i preplavljeni su informacijama. Stoga poslodavci vi\u0161e ne mogu jednostavno dodjeljivati zadatke \u010dlanovima ove generacije; moraju osigurati da ti zadaci \u0161to vi\u0161e privuku njihovu pa\u017enju, jer je to jedini na\u010din da dugoro\u010dno odr\u017ee njihovu motivaciju.<\/p>\n\n\n\n

Kamen temeljac ponuda za posao usmjerenih na ovu generaciju su natjecanje za pa\u017enju, dizajn, dru\u0161tvena odgovornost i stalna povezanost. Va\u017ean \u010dimbenik u borbi za pa\u017enju jest da su \u010dlanovi ove generacije od malih nogu vrlo sigurni u snala\u017eenju u online prostoru, stoga je klju\u010dno potaknuti njihov interes za brend u ranoj fazi. <\/p>\n\n\n\n

\n

\u010clanovi generacije Z o\u010dekuju da brendovi uzimaju u obzir utjecaje na okoli\u0161. U nekim slu\u010dajevima zeleni korporativni programi i komunikacije u tom podru\u010dju mogu imati ve\u0107i utjecaj na odluke o lokaciji nego sama lokacija. Tako\u0111er je va\u017eno napomenuti da se neprestano mogu prilago\u0111avati najnovijim tehnologijama, stoga tvrtke moraju razmi\u0161ljati unaprijed kako bi dr\u017eale korak s ovom generacijom i odmah zadovoljile njihove potrebe.<\/p>\n<\/blockquote>","protected":false},"excerpt":{"rendered":"

Trenutno se tr\u017ei\u0161te rada prete\u017eno sastoji od predstavnika triju generacija: generacije X, Y i Z. Kako bismo razumjeli kako motivirati \u010dlanove skupina s razli\u010ditim sastavom, potrebama i karakteristikama, ili pak kako ih potaknuti na suradnju na radnom mjestu, va\u017eno je razumjeti tko \u010dini te skupine, koje karakteristike i stavove posjeduju te koji su \u010dimbenici oblikovali njih. U ovom \u010dlanku ispitujemo te karakteristike u odnosu na tri generacije o kojima je rije\u010d.<\/p>","protected":false},"author":5,"featured_media":4204,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[90,74],"tags":[10,11,12],"class_list":["post-2185","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-generaciok","category-motivacio","tag-generaciok","tag-ygeneracio","tag-zgeneracio"],"yoast_head":"\nGener\u00e1ci\u00f3k a munkaer\u0151piacon - Beeward<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/beeward.buzz\/hr\/blog\/generacije-na-trzistu-rada\/\" \/>\n<meta property=\"og:locale\" content=\"hr_HR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gener\u00e1ci\u00f3k a munkaer\u0151piacon - Beeward\" \/>\n<meta property=\"og:description\" content=\"Jelenleg a munkaer\u0151piacon legink\u00e1bb h\u00e1rom gener\u00e1ci\u00f3 k\u00e9pvisel\u0151i vannak jelen akt\u00edvan, ezek az X, Y \u00e9s Z gener\u00e1ci\u00f3k. 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