As managers, we often think of employer branding as an HR campaign that is in season when there are vacancies. But in fact it is a strategic issue<\/strong>, which is decided in our day-to-day management - not in marketing materials. \"You no longer need to recruit good people - you need to keep them. <\/em> Your vision doesn't matter if your team doesn't feel it<\/strong>. You can write values on the wall, but if they don't show up in decisions, in daily operations, they are not values - they are decoration.<\/p>\n\n\n\n Reminder<\/strong> <\/p>\n\n\n\n Beeward's philosophy is that employer branding is not a campaign, but a everyday experience<\/strong>. And it's not just about HR, it's about how you you drive<\/strong>.<\/p>\n\n\n\n Take one small step today - thank someone for a job well done. It matters what they buzz about you. We show you how to build from the inside out.<\/p>","protected":false},"author":3,"featured_media":7993,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80,74,76],"tags":[117,114,116,107],"class_list":["post-7990","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-elkotelezodes","category-motivacio","category-munkaltatoi-marka","tag-edukacio","tag-employer-branding","tag-munkaltatoi-marka","tag-vezetes"],"yoast_head":"\n
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Then they will bring new ones.\"<\/em><\/p>\n<\/blockquote>\n\n\n\nWhy pay attention to this?<\/strong><\/h3>\n\n\n\n
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\u2728 Employee experience is the new employer branding<\/strong><\/h2>\n\n\n\n
Ask yourself:<\/strong>
Would my team recommend this job to a friend today?
<\/em>If not, then it is not the campaign that needs to be rethought, but the day-to-day management.<\/pre>\n\n\n\n\ud83d\udee0\ufe0f 4 concrete steps for leaders to make your brand good for more than just the outside world<\/strong><\/h2>\n\n\n\n
1. Be present - and not just at status meetings<\/strong><\/h3>\n\n\n\n
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<\/li>\n<\/ul>\n\n\n\n2. Have a real feedback culture<\/strong><\/h3>\n\n\n\n
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Beeward tip:<\/em> If a peer-to-peer system also supports recognition, the impact will be even stronger.<\/pre>\n\n\n\n
3. Make goals and decisions transparent<\/strong><\/h3>\n\n\n\n
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4. Don't just take recommendations - ask for them<\/strong><\/h3>\n\n\n\n
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A full-time employee works around 1 800 hours a year.
<\/strong>This is about the time they spend awake. 45-50%-a<\/strong>.
If this is the time good<\/em>, you don't need to advertise your company - advertise for you.
<\/strong>If it's not good, it doesn't need to be advertised - they will also say.<\/strong><\/p><\/blockquote><\/figure>\n\n\n\n\ud83d\udc1d As a leader, you are a shaper of culture<\/strong>!<\/h2>\n\n\n\n
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Tomorrow, ask him what he needs.
The day after tomorrow he will recommend your company.<\/p>\n<\/blockquote>","protected":false},"excerpt":{"rendered":"